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The rules of Facebook marketing have changed. Gone are the days when you could get virtually unlimited exposure just by creating and sharing great content. Facebook wants its slice of the marketing money pie, too, and that means that in order to gain the exposure you need for your content to deliver the kind of impact on your bottom line that it used to, you are going to have to put some money behind it. Here are tips for creating the kind of content that wins the Facebook Marketing Game.
It used to be that companies could work hard to create great content and, with the right support behind it, get hundreds of thousands or even millions of people to watch their video without having to pay a dime to the gods of Google or Facebook. Every marketer and their dog wanted in on that action and worked hard to try and find the best way to make it happen.