My career in digital marketing began at the age 15 building websites for local companies. I learned SEO and ranked one of my clients first in Google’s search rankings. This enabled me to start a proper consulting career and I've never looked back. Later on, due to its immediacy, ease of quantifying and proving results, and the opportunity to touch lives on a global scale, I decided to transition to paid advertising.
My passion is in applying creativity to resolve human challenges while eliminating wasteful practices. As part of my proprietary process, I seek to connect companies, content creators, and audiences that share a single vision, driving customer acquisition costs down while increasing value to consumers.
I love yoga and cheese pizzas, and am a huge fan of Horchata de Chufa
(something my Spanish friends to this day can't really fathom about me).